The Breakfast Meeting!
We all know the scenario! You are sitting over your breakfast at some un-godly hour trying to hide the yawn when someone suggests that it would be a good idea to “introduce ourselves” to the other attendees.
A sort of “elevator pitch”. It means you need to explain what you do in about 1 minute in a polished clear manner.
In the social business world it is important that you can deliver a clear verbal marketing message that can create an important first impression and will attract new clients.
This I call your Verbal Business Card.
You should practice your verbal business card so that it’s virtually word perfect but at the same time you need to be able to deliver it with a natural flow.
So where do you start to create a great verbal business card?
Ask yourself these six questions:
1. What is my name?
2. What is my title?
3. What is my business name?
4. What is my product or service?
4. What is the benefit of my service or product?
5. How would that help you, (the delegates)?
6. How would you contact me?
You could also mention other things like, where you’re based, how long you have been established, how many people in your organisation etc. but the important ones are the first six.
Here is an example of my Verbal Business Card.
“Good morning! My name is Pat Sutton and I am The CEO of Niche Media Marketing where we build and design great websites and also work with businesses to improve their web presence. I am also an Authorised Representative of LifePath Unlimited, an extraordinary home-based business opportunity with products and beliefs that embace the Law of Attraction and personal development.
If you would like to hear more about my business you can talk to me today or if you pop over to my website at patsutton.com you will find my contact details and more about my business on the “about Pat” page.”
Don’t worry if it goes on a bit, I have never seen anyone cut short while introducing themselves. The other delegates will probably be annoyed that they hadn’t prepared their “Verbal Business Card” better.
see: http://www.patsutton.com Internet Marketing Specialist